5 Things to check before buying a domain name for your brand.

These filters help you pick the right domain name for your brand.

1. Trademark

Check if your desired domain name is registered as a trademark and if it's active or expired. Using a domain name that infringes on an existing trademark could result in legal disputes. you can check if the name is trademarked or not using TMView and also in your country's trademark portal. you can also check if it's trademarked under your specific business class or category.

2. Website history

Before purchasing a domain name, consider whether it has been used before. If it was previously used for spam or malicious activities, it could negatively impact your website and reputation. Use tools like the Wayback Machine to check the website's history.

3. Future proof

Think about your long-term goals for your brand and how your domain name can impact your ability to expand in the future. Choose a name that is broad enough to add future products or services you may offer, a good example is Google. A narrow domain name may limit your growth potential in the future.

4. Readability

This is highly applicable if you want to go with an invented name. Invented names don't have meaning if you make it more complicated to read or pronounce no one can memorize it. A clear and straightforward domain name ensures that visitors can easily remember and share it with others, contributing to better brand visibility and recognition.

5. Google search

Finally don't forget to google the brand name before buying. You can check the current online presence of the name and helps you find existing brands with similar names if any.